Why is SABIC buying assets in other markets?
There are a number of reasons for considering overseas manufacturing locations. Our strategy of ‘cross-national development’ means that we focus on developing the most relevant technology in the most relevant location. Producers will be closer to their customers and will be better able to meet their demands. From a marketing perspective, local producers will have access to local industry expertise, enjoy greater market penetration and be perceived as familiar companies, ones that employ local people and are part of the local economy.
SABIC wants to keep its business on solid foundations. By building our industries close to the raw materials they use we can achieve this aim, and enhance our market position by further expansion into other countries. SABIC aims not just to ship its products to every region of the world, but to manufacture the products in many of those regions.
- Category: General
- Last update: 18/12/2006
Back to overview