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Our culture of partnership with customers is driven by a core belief: continuously asking how we can improve and create greater value for those we serve.
Understanding how we can make things better for our customers is crucial to our business. We adopt a market-facing approach, tailored to each region and segment based on market maturity as well as commensurate growth and differentiation opportunities. We engage with customers across a wide range of domains and services through multiple channels, working to identify opportunities and challenges, develop solutions, and promote business evolution.
As SABIC's brand value rose to US$ 4.9 Bn. in 2024, our dedication to customer centricity is reflected in our growing reputation among customers as the world's second-most valuable chemical brand.
This year, we completed the rollout of our new customer relationship management (CRM) system, strengthening our customer connections. The system connects digital channels for customers and other value chain partners, enabling rapid responses to inquiries. Its end-to-end reporting capabilities allow us to track the effectiveness of marketing activities, ensuring that our physical presence and digital messaging deliver tangible value for stakeholders.
In 2024, we amplified our focus on the customer business development (CBD) journey by leveraging our market-facing organization, integrating industry expertise from our technical and sales teams, and enhancing geographic proximity to customers through a unified global sales structure. This was further supported by end-to-end visibility provided by the CRM system and a strong leadership commitment to innovation and value chain engagement, resulting in the creation of many solutions in 2024.
KEY CUSTOMER ENGAGEMENTS
SABIC participated in key events and collaborations in 2024, showcasing innovative materials and strengthening partnerships across global markets.
At CHINAPLAS 2024 in Shanghai, under the theme “Collaborate to Grow, Innovate to Win,” we introduced advanced materials supporting renewable energy and electrification to meet China's dynamic market needs.
We also participated in NPE2024, the largest plastics exhibition in the Americas, under the theme “Collaborating to Create the Future.” This event provided a platform for engaging with customers and industry partners to share ideas and market solutions, including advancements in electric power. Highlights included our SABIC® PP-UMS foam resin, designed to reduce vehicle emissions and enhance recyclability through its lightweight, high-strength properties. We also introduced LNP™ ELCRES™ copolymers, which offer enhanced chemical resistance and environmental benefits through International Sustainability and Carbon Certification (ISCC) PLUS-certified resins, using case studies to highlight their applications in healthcare, mobility, and electronics. As part of our presence at NPE, we also participated in the event's Sustainability Hub, featuring solutions from our TRUCIRCLE™ portfolio.
Read more about our approach to customer centricity.
Disclaimer: This abridged interactive version of the SABIC Integrated Annual Report 2024 is based on the original PDF report published on this website. In case of any discrepancy, the original PDF report will prevail.